March 20, 2017

Sham Wow!

Last week, I wrote that "virtual reality is virtually—everywhere." I lamented that I often have an uneasy feeling. Here's my surpise conclusion:

VR-themed conference presentations often leave me with that uncomfortable “Sham Wow” feeling. (Sham Wow was an ill-famed infomercial in the United States, a hyped-up advertisement that featured Vinnie, the sales hawker promoting a ‘miracle’ cleaning towel. Speaking rapidly and rhythmically, with his rich Bronx accent and gel-spiked hair, Vinnie whittled away every excuse you could muster against buying his amazing product. Then the obligatory customer testimonials followed. But the viewer was always left wondering if s/he was being ‘played.’)

At every conference I attend, I am confirmed in the notion that VR is still having its own Sham Wow moment. (Watch the commercial, but substitute the phrase “VR” every time you hear the phrase “Sham Wow” for a surreal experience.) As a result, I leave most conferences writhing in palpable uncertainty, the kind that occurs when hype collides with potential; when exposure to exciting new technology meets with equal parts shudder and disdain. Sham Wow. 

March 13, 2017

That Uneasy Feeling

Virtual Reality seems to be making its presence known these days with a collective shout. At conferences, virtual reality is virtually—everywhere. From a marketer’s perspective, this is a dream-come-true: the excited potential of virtual reality in the education space. But still, I have an uneasy feeling. It’s that queasy uneven feeling you get when bandwagon carelessly thumps into powerful innovation. No—virtual reality’s coronation pathway to the palace of ed-market success is not paved with gold bricks—at least not just yet. Here’s a reasoned look at why:
  • Nearly all of the VR sims I view struggle with granular, lower-resolution imagery; resolution far less sharp than students demand;
  • Most of the VR sims I view demonstrate noticeable latency; and latency issues can lead to the distasteful “virtual reality sickness” phenomenon.
  • I worry about an over-dependence on spherical photography for content, or at least defined as VR content.
  • Nearly all of the VR sims I view are passive observational experiences (viewing), and not particularly interactive.
  • Everyone I know grumbles about the need for more educational content. Clearly, there is not enough educational content available for critical mass adoption in schools and universities. Period.
  • Only a rare presenter has a proper answer to address the vision issues associated with binocular viewing of stereo virtual reality experiences. Typically, I hear the argument that the solution depends solely on improved VR content or enhanced hardware. 

Come back next week for my suprise conlusion on "that uneasy feeling."

March 6, 2017


The annual SXSWedu phenomenon has rapidly outpaced the TED talk as the most innovative, fresh, and prognostic venue for envisioning the future of the education and technology marketplace. This year, the SXSWedu® Conference & Festival will be held in Austin, Texas from March 6-9. 

The following ed-market trends emerging at SXSWedu are noteworthy, appearing in great frequency and with strident emphasis at this trailblazing conference:
  • STEAM education
  • Virtual Reality
  • MakerSpaces
  • Coding
  • Learning Space Redesign
  • Re-designing Schooling
  • Social Justice

The remarkably stout presence of the virtual reality meme, one totally expected, now appears to be one of the biggest ed-tech footprints at 2017 SXSWedu conference. This meme has literally doubled or tripled since last year. 

If you are in the neighborhood, I’ll be presenting on Wednesday at 11am in Salon H of the JW Marriott hotel. Joined by Dr. Michael Duenas, the Chief Public Health Officer from the American Optometric Association, we will be pushing past the hype and executing a “deep dive” with our joint 2-hour workshop, Fishbowl: Virtual Reality in Education. See this link for a preview. This unique “deep learning” session addresses the challenges, logistics, scaling, classroom management, research, pedagogical strategies, and vision health (medical) issues surrounding the roll out of VR in U.S. classrooms. No breathless cheerleading here. Just the heavy lifting.